I am divine poster
The Film Collaborative is a non profit member organization devoted to helping independent filmmakers become better educated about their marketing and distribution alternatives. Filmmakers may choose between various levels of membership that entitle them to incremental levels of service from a free level that allows for access to our monthly newsletter, blog and Digital Distribution Guide, to levels that include hours of customized consultation about their projects from our team of festival, digital distribution, online and social media marketing and graphic design specialists.

But we also take on a select group of films to actively participate in their self financed distribution from festivals to ancillary sales facilitation to handling limited theatrical releases. As always, we never take rights away from the filmmakers and they are active participants in their release.

Over the next few weeks, I will share details and testimonials from some of the films we’ve handled over the last 3 years in effort to clarify how we service independent films when we take them on as clients.

Today will feature director Jeffrey Schwarz’s documentary film I Am Divine which saw its VOD debut on April 1. With TFC’s help, Divine played in a whopping 160 festivals around the world, garnering 6 figures in screening fees. TFC also handled the film’s limited theatrical release, securing over 50 cinemas in the US and Canada, with the film held over for 3 weeks at the Roxy Theater in San Francisco, 6 weeks at Cinema Village in NYC, 4 weeks at the Downtown Independent in LA and 3 weeks at Bloor Hot Doc Cinema in Toronto.

At what stage in the production process was TFC consulted? 

JS: “I had worked with TFC on my previous film VITO so I knew they would be able to help position the film properly. TFC helped secure our festival world premiere at SXSW 2013 and guided us through the process of our international debut at BFI Lesbian and Gay Film Festival in London and the many, many festivals that followed.”

What advice was sought from TFC and what ultimately happened with the release of the film? Basically what results were achieved with TFC’s help?

JS: “Aside from facilitating the festival screenings around the world, TFC also helped us secure international distribution in several territories. For busy filmmakers, knowing that a group of dedicated and knowledgable allies are working in your best interest is a godsend. TFC also booked the film in theaters around the country for our limited theatrical release. I AM DIVINE played in all the major American cities with great success.”

TFC colleague, Bryan Glick, was responsible for booking the theatrical release and had this to say

BG: “We never took out a single print ad in any city for the theatrical and still grossed over $80,000 theatrically. Since the launch of the theatrical release, the film’s Facebook page went from over 26,000 fans to more than 44,000.

We were able to book a lot of cities because of strong festival performance. There were a few smaller markets that were not an option, but in those cities the festival fees were far greater than anything the filmmmaker would have pocketed from a theatrical run.

Yes, you cannot play Landmark Theatres if you screen at too many festivals, but we didn’t even bother worrying about them. Instead we focused on venues with favorable terms who saw clearly the built in audience for the movie. We were able to get to over 50 engagements almost solely through booking independent art houses.

By not having to waste money on print ads, the theatrical was profitable for the filmmaker and it is still one of the highest grossing films from SXSW last year. Currently, Divine is in the top 10 docs on iTunes and the DVD pre order is in the top 20 docs on Amazon. This film could ultimately reach 300 festival and theatrical engagements.”

Where can the film be seen now?

JS: “I AM DIVINE had its VOD premiere on April 1st. The various international territories are gearing up for their releases as well.”

Check out this great documentary on iTunes, Amazon, and via its home video distributor Wolfe Releasing.

April 3rd, 2014

Posted In: Digital Distribution, Distribution, Facebook, Film Festivals, iTunes, Theatrical

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Last week, I brought you up to speed with some of our clients from the narrative side and now I want to let you know about some of our documentary talent.

One of the perks of working with The Film Collaborative is that I get to help these important stories reach a wider audience. Our docs have been nominated for multiple Emmy Awards, Independent Spirit Awards, and have won both Audience and Grand Jury prizes at Sundance. In fact, Kalyanee Mam’s A River Changes Course won the World Doc Jury Prize at Sundance earlier this year. As a history buff and political activist, I think these filmmakers and their subjects all deserve special attention. I would also like to recognize that Marta Cunningham recently won the jury prize for best doc at Frameline where her Sundance doc Valentine Road was the centerpiece. In addition Yoruba Richen‘s LAFF doc The New Black won the audience award at Frameline and AFI (in the same week!). The film was also an honorable mention for the jury prize at Frameline. Below is just a small sampling of the visionary truth tellers we have worked with.

hit so hard

P. David Ebersole and Todd Hughes are the ultimate power duo in the doc world. Their charm, passion for their work, and sheer charisma almost makes me forget that they work behind the camera. We handled festivals and advised on distribution for their 2011 doc Hit So Hard which premiered at SXSW 2011and was released theatrically by Variance. The film was nominated for a GLAAD media award and even helped get the band, Hole, to reunite.  In the short time since, they produced conspiracy theory doc Room 237 based on Kubrick’s film The Shining which world premiered at Sundance 2012 and even went to Cannes! The film grossed over $250,000 in its North American release. Ebersole directed and the duo produced the Lifetime Doc Dear Mom, Love Cher.

I am divine

Jeffrey Schwarz’s doc Vito world premiered at NYFF 2011 and screened in Berlin 2012 before opening both Outfest and Frameline and airing on HBO. Like Hit So Hard, it was also nominated for a GLAAD media award. Schwarz is as beloved for his films as he is for his flawless EPK’s.  He is back with TFC for his latest doc, I Am Divine, a look at the life and talent of the ultimate John Waters muse which world premiered at SXSW 2013 and was recently acquired by Wolfe Releasing. We are handling festivals and international sales.

Jennifer Arnold’s poignant and inspirational doc A Small Act debuted at Sundance 2010 and went on to air on HBO and was nominated for an Emmy! Since then this dynamo has been hard at work. She directed the doc segments Glee: The 3D Concert Movie, her ESPN doc The Diplomat was just at Tribeca and she has directed for the shows TableTop and Biz Kids.

David Weissman is a San Francisco icon. His films The Cockettes and We Were Here both brought important parts of Gay SF history to a wider audience and world premiered at Sundance. We Were Here went onto screen at Berlin and play a full week theatrical engagement at the 1,400 seat Castro theater. This touching doc on early AIDS activists was released theatrically by Red Flag Releasing, nominated for a Spirit Award and short listed for the Academy Award. Since its release, he has been generating headlines for highlighting his own problems in dealing with the sky high rent of the city and the harm imposed by the Ellis Act. He has since moved to Portland full time where he programs the only Queer Doc film festival in the world.

The_Invisible_War_Poster

Then there is Kirby Dick and his film The Invisible War. TFC sold the film to New Video and Cinedigm (who have since merged) shortly after it won the Audience Award at Sundance 2012. This hard hitting doc about the rape and sexual abuse of soldiers in the US military has screened multiple times at the Pentagon and been cited for the changes in how the military handles sexual assault cases. It maintains a 100% rating on Rotten Tomatoes and was nominated for an Academy Award. In addition to sales, TFC handled festivals, broadening the stories of these victims’ to be heard all over the world. Given his prolific library of work (he’s had five films in competition at Sundance) we cannot wait to see what he does next.

The Film Collaborative feels very fortunate to have worked with filmmakers of this caliber and we look forward to seeing what the future holds for all of them.

 

July 11th, 2013

Posted In: Distribution, Filmmakers of note

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