Download-To-Own (DTO) is a transactional platform. iTunes, Playstation, Xbox, Amazon VOD are all DTO sites. iTunes and Xbox account for the majority of the non-cable revenue in the digital space, for now.
Several Hollywood studios have announced that they are doing deals with a new download-to-own store from DivX and the site FreshFilm.com such that their movies will be playable on millions of DivX enabled devices.
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Orly Ravid July 7th, 2010