We were able to book a lot of cities because of strong festival performance. There were a few smaller markets that were not an option, but in those cities the festival fees were far greater than anything the filmmmaker would have pocketed from a theatrical run.
Yes, you cannot play Landmark Theatres if you screen at too many festivals, but we didn’t even bother worrying about them. Instead we focused on venues with favorable terms who saw clearly the built in audience for the movie. We were able to get to over 50 engagements almost solely through booking independent art houses.
By not having to waste money on print ads, the theatrical was profitable for the filmmaker and it is still one of the highest grossing films from SXSW last year. Currently, Divine is in the top 10 docs on iTunes and the DVD pre order is in the top 20 docs on Amazon. This film could ultimately reach 300 festival and theatrical engagements.”
Where can the film be seen now?
: “I AM DIVINE had its VOD premiere on April 1st. The various international territories are gearing up for their releases as well.”
Sheri Candler April 3rd, 2014
Posted In: Digital Distribution, Distribution, Facebook, Film Festivals, iTunes, Theatrical
BFI Lesbian and Gay Film Festival, Bloor Cinema, Bryan Glick, Cinema Village, client, documentary, Downtown Independent, Film Festivals, I am Divine, Jeffrey Schwarz, Jeffrey Winter, membership, Roxy Theater, screening fees, Sheri Candler, SXSW, testimonial, TFC, The Film Collaborative, Wolfe Releasing