ABOUT THE PROJECT

LOGLINE
Looky Looky Pictures connects the power of film with the power of people, by helping filmmakers reach their films most passionate audience through powerful partnerships, teaching filmmakers, and impactful social change campaigns.

SYNOPSIS
LOOKY LOOKY PICTURES has served over 1,000 documentary filmmakers worldwide—from workshops to producing multi-year impact campaigns—and serving stories that go beyond empathy; building solidarity with the communities they serve.

LOOKY LOOKY PICTURES launched the Guided Campaign program; a 6-month impact accelerator that teaches filmmakers how to run their impact campaign and guides them through producing at least one impact event during that time. It’s completely different from any other impact program for filmmakers because it’s designed to serve the story and the filmmaker rather than the cadence or needs of an organization. For example, there are no cohorts. Instead, filmmakers are each on their own 6-month timelines, so they can join at any time, so there is no need to wait for an application period. There is also no cap, so our current capacity is up to 100 filmmakers annually.

95% of filmmaker reach their goal, of at least one transformational impact event during the program, which have resulted in: a film protagonist who is a domestic violence survivor being released from prison, 7,900 households tuned in to a TV broadcast about Black joy in the outdoors, a VIP sneak peek screening (also known as a “Braintrust”) hosted entirely for deaf participants, a visibility campaign for spouse on dependent visas, international screening tour during Autism Awareness month, and more.

What filmmakers have said:

“In my 12 years of independent documentary filmmakers, your program is the greatest support I have ever experienced! Thank you for everything you do, and keep up your amazing work.”  —Mae Thornton Mehra

“The Guided Campaign is a great way to take charge of your film’s life, instead of waiting for the gatekeepers of festivals and distributors. It’s helped me move forward with confidence.”  —Jennifer Huang

PROJECT TYPE Organization

DIRECTOR Ani Mercedes

WEBSITE lookylookypictures.com

The Film Collaborative (TFC) is a 501(c)(3) nonprofit organization dedicated to providing programs and services for independent filmmakers. TFC’s federal tax ID number is 32-0295081. All donations are tax deductible to the extent allowed by law.

Support a TFC Fiscal Sponsorship Project

Please help support this project with a tax deductible contribution. The “donate” button below will take you to PayPal, but a PayPal account is not required to make a donation. You can check out 2 ways:

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Transaction Fee

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Alternate Donation Payment Methods

If you prefer to donate by check, Zelle, ACH, or wire transfer, please email us for instructions.

Stock Donations

TFC accepts stock donations. By donating stock that has appreciated for more than a year, you are giving 20% more than if you sold the stock and then made a cash donation, since you will not pay capital gains taxes on the donated stock. Learn more here.

Please email us for instructions to donate stock to a fiscally sponsored project.

Donor Advised Fund (DAF) Donations

A donor-advised fund, or DAF, is like a charitable investment account for the sole purpose of supporting charitable organizations. TFC accepts DAF donations and is on file with most major DAF companies. Provide your DAF TFC’s Tax ID: 32-0295081. If we are already on file with your DAF company, they will process the donation.

Tax Receipts

In compliance with IRS rules, tax receipts for your charitable gift are issued for the amount The Film Collaborative receives after payment processor fees are deducted. The Film Collaborative emails tax receipts in PDF format within 30 days of your online donation. The “receipt” that is immediately sent to you from PayPal after you donate is just a payment receipt, not the tax receipt.

Matching Donations

Many companies have matching gift programs and can help you double your donation to a project of your choosing. Sometimes these programs will match a donation up to a year after it was originally made! Check with your employer—if they have a matching gift program, they will provide you with instructions.

End of Year Giving

November, December, and January are big giving months each year. Donors top up their annual giving in November and December. January is a new fiscal year, and some donors start their giving for the next fiscal year early. Some donors even give at the end of the year and again in January since these donations fall into different fiscal years.

Donors tend to make their large year-end donation decisions before the holidays start. In 2024, that means before December 20. TFC can accept donations by wire, ACH, and Zelle until 5:00pm Eastern Time on December 31. Online donations by credit or debit card can be made until 11:59pm Pacific Time on December 31.