THE COLLABORATIVE offers a the following marketing and marketing-related services. Please also see our marketing service partners for additional marketing services provided by our partners.
This package is perfect for filmmakers who would like to benefit from TFC's preliminary research, recommendations and guidance, but wish to do their marketing work directly. TFC will evaluate your film and create a marketing toolkit tailored for your film's target audience that includes:
This package provides all of the benefits of the regular DIY Marketing Toolkit package with significant additional assistance from TFC, including:
This package provides all of the services and information that you would get with the DIY Marketing Toolkit Plus package, but TFC would coordinate and execute the marketing strategy.
This direct to consumer marketing is provided by by TFC in conjunction with its partner DeliverYourAudience.com.
Deliver Your Audience.com is an online targeted digital advertising and marketing platform for feature films, both narrative and documentary.
DYA has a unique and powerful business model for targeting precise demographic and psychographic audiences.
DYA has established a double opt-in relationship online with over 32 million consumers nationwide who have given their permission to market to them. DYA then sends these consumers surveys in which they indicate their buying preferences across a range of entertainment products.
DYA’s Email for Media widget promotes a deeper fan engagement for clients by providing a Free Media download to the consumer. Clients harvest the permission based email addresses from the download, and consumers post the product link on their Facebook wall and Twitter page.
DYA's clients include; Universal Pictures, Roadside Attractions, Paladin, Fox Television, Focus Features, AMC Network, DC Comics, Brad Meltzer, Snag Films, Pantelion Films, Random House, Doubleday, and Sony Pictures Classics.
This premium level marketing package is provided by TFC in conjunction with its Online Marketing Partner LBi (formerly Special Ops Media). LBi’s clients include: Focus, Fox Searchlight, Lions Gate, Coke, Puma, and they have worked on hundreds of films.
TFC and LBi will execute an ePR, blog, and grassroots organization outreach campaigns (if appropriate/relevant) to promote each film and deliver information/assets to the target audience, creating awareness and driving ticket sales.
LBi will leverage its extensive database of over 13,000 website/blog editors to secure prominent online coverage for the release. The target demographic will be specifically targeted through a variety of general entertainment, film, indie film, intelligentsia, male/female lifestyle and fan websites/blogs, as well as any other relevant genres of sites (depending on each individual title).
As part of the campaign, we will:
ePR and Blog Outreach Plus
Viral Video Uploading & Management
TFC and LBi will implement a viral video uploading and management campaign to ensure that all of film’s video assets are exposed to the target audience.
As part of the viral video campaign, LBi will: