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MGM_plus

VOD Type
SVOD, Cable Package

Availability
iOS • AppleTV • MacOS • Android • Android TV • Fire TV • Roku • Chromecast • Windows • GooglePlay

Content
Narrative, Documentary, Episodic

D.I.Y. via Aggregator or Direct?
No

If Aggregator, is Pitch required?
N/A

Non-Exclusive possible?
N/A

Territories
United States

Epix is rebranding to MGM+ in January 2023.

The streamer and premium cable network was initially jointly owned by Paramount, MGM and Lionsgate, but MGM eventually bought out the others in 2017. In early 2022, Amazon completed an $8.5 billion purchase of MGM.

The new brand will debut on Jan. 15, 2023.

The company said the branding aims to embody MGM while also pivoting the network towards the future.

Ad Week

Epix Rebrands to MGM+ Following Amazon Acquisition

The new moniker will debut in early 2023

Mollie Cahillane
•
September 28, 2022

It’s time to add another plus to the streaming column.

Epix is rebranding to MGM+ in January, becoming the latest premium and commercial-free streaming service to add the “plus” moniker to its brand.

“MGM is one of the most iconic and beloved brands from the golden age of entertainment,” Michael Wright, head of MGM+, said in a statement. “This rebrand is a promise to existing and new viewers that MGM+ is the place to find television that reflects and celebrates the legacy of the iconic MGM brand—cinematic programming with sophisticated storytelling that entertains, delights, surprises and transports. MGM is television for movie lovers.”

The streamer and premium cable network was initially jointly owned by Paramount, MGM and Lionsgate, but MGM eventually bought out the others in 2017. Earlier this year, Amazon completed an $8.5 billion purchase of MGM, adding more than 4,000 films, including the James Bond and Rocky franchises, and more than 17,000 hours of TV, including The Handmaid’s Tale, Shark Tank and Survivor, to its enterprise.

The new brand, MGM+, will debut on Jan. 15, 2023. The company said the branding aims to embody MGM while also pivoting the network towards the future.

MGM+ will roll out alongside the Season 3 premiere of Godfather of Harlem. The second season of the series became Epix’s best performing season of all time, breaking records for single-title streams in a single day across Epix’s digital channels. Likewise, the Season 2 finale was Epix’s best-performing finale episode to date.

Agency Imaginary Forces will help with the rebranding campaign.

In addition to rebranding, the newly-formed MGM+ also announced a slate of upcoming original content. Hotel Cocaine, from showrunner Chris Brancato of Narcos and Godfather of Harlem, will premiere next year, as well as Belgravia: The Next Chapter, a follow-up to the 2020 limited series.

A four-part docuseries around the Amityville murders and the documentary series San Francisco Sounds (working title) will debut in 2023. And the network will also give consumers a library of film titles from MGM and other major Hollywood studios, including franchises such as James Bond and Rocky.

Epix costs $5.99 per month, and Adweek has learned there are currently no plans to increase the price of MGM+.

Acknowledgements

Acknowledgments:
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The Film Collaborative would like to recognize the Golden Globe Foundation for their generous support in helping us maintain our online educational tools, video series, and case studies.