NBCU also confirmed that its streamer’s launch lineup will include exclusive streaming rights to reruns of The Office and Parks and Recreations, as well as a ton of fresh fare, including a reboot of Battlestar Galactica from from Mr. Robot and Homecoming auteur Sam Esmail.

Also in NBCU’s original series pipeline:

• A revival of Saved By the Bell starring original cast members including Elizabeth Berkley and Mario Lopez.
• The previously announced revival of Punky Brewster, with Soleil Moon Fry reprising her iconic ’80s character.
• A third season of the cancelled-at-NBC sitcom A.P. Bio.
• The second Psych movie (which was slated to bow on USA Network).
• The podcast-inspired limited series Dr. Death, starring Jamie Dornan, Alec Baldwin and Christian Slater.
• Brave New World, a new drama series based on the dystopian novel by Aldous Huxley, starring Alden Ehrenreich and Demi Moore;
• The new Ed Helms-fronted comedy Rutherford Falls.
• A reboot of the iconic Showtime drama Queer as Folk, which was previously being developed for Bravo.

“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, Peacock’s Chairman. “Peacock will be the go-to place for both the timely and timeless — from can’t-miss Olympic moments and the 2020 election, to classic fan favorites like The Office.”

Still TBD: Peacock’s pricing at launch.

Perhaps the biggest titled announced for the service is a reboot of the classic sci-fi series “Battlestar Galactica,” with “Mr. Robot” creator Sam Esmail executive producing. This is the third version of the series to make it to television. The original aired for one season in 1978 on ABC, which was followed by a short-lived continuation called “Galactica 1980.” Sci Fi Channel (now Syfy) then rebooted the series back in 2003 with a three-hour miniseries whose cast included Edward James Olmos and Mary McDonnell among others. The success of that project led Syfy and Sky Television to commission a new series with the cast of the miniseries returning. That show ran for four seasons and also spawned two TV movies, wrapping up in 2009. A prequel series, “Caprica,” aired on Syfy for one season in 2010.

Peacock will also be home to a revival of “Saved by the Bell,” with original series cast members Mario Lopez and Elizabeth Berkley reprising their roles in addition to serving as producers. Likewise, the previously announced “Punky Brewster” sequel series starring Soleil Moon Frye has been ordered to pilot at the streamer.

In addition, the series adaptation of Aldous Huxley’s “Brave New World,” which was ordered straight-to-series at the NBCUniversal cable channel USA Network, will now move to Peacock instead, marking the latest example of a media company moving a project from its linear cable portfolio to a streamer. “Dr. Death” — based on the podcast of the same name and starring Jamie Dornan, Alec Baldwin, and Christian Slater — has also been set up at Peacock with a series order, as has the limited series “Angelyne” starring Emmy Rossum.

The upcoming second “Psych” movie, which is titled “Psych 2: Lassie Come Home,” will debut on Peacock rather than on USA Network. An individual with knowledge of the situation said the film could play on USA Network following its debut on Peacock but no decisions have been made.

Other originals include the comedy “Rutherford Falls” co-created by Mike Schur and starring Ed Helms, the pilot “Straight Talk” starring Jada Pinkett Smith, and the late-night series “The Amber Ruffin Show.” It had previously been announced that “AP Bio,” which was recently canceled by NBC after two seasons, will return for a third on Peacock.

It was previously announced that Peacock would be the exclusive streaming home of the NBC series “The Office” beginning in 2021 when the show’s current deal with Netflix expires. Peacock has announced that it will also stream shows including: “30 Rock,” “Bates Motel,” “Battlestar Gallactica,” “Brooklyn Nine-Nine,” “Cheers,” “Chrisley Knows Best,” “Covert Affairs,” “Downton Abbey,” “Everyone Loves Raymond,” “Frasier,” “Friday Night Lights,” “House,” “Keeping Up with the Kardashians,” “King Of Queens,” “Married…With Children,”“Monk,” “Parenthood,” “Parks and Recreation,” “Psych,” “Royal Pains,” “Saturday Night Live,” “Superstore,” “The Real Housewives,” “Top Chef,” and “Will & Grace.”

The platform will feature more than 3,000 hours of Telemundo’s content, including an original dramedy “Armas de Mujer.” Finally, classic films from the Universal Pictures and Focus Features libraries will be available, including those from the “Fast & Furious,” “Bourne,” and “Back to the Future” franchises. Universal Pictures is also developing original films and animated series to debut on Peacock, while DreamWorks Animation will create original animated content.

Peacock will launch in April of 2020. It will be both advertising and subscription supported. Details on pricing and distribution will be announced closer to launch.

Read the full credits and loglines for all of the Peacock originals below.

THE AMBER RUFFIN SHOW
Logline: Each week “The Amber Ruffin Show” will showcase Amber’s signature smart-and-silly take on the week. A late-night show with just the good parts – the comedy.
T: Amber Ruffin
EP: Seth Meyers, Mike Shoemaker
W: Jenny Hagel

ANGELYNE
Logline: ANGELYNE is a limited series based on The Hollywood Reporter feature that explored the identity of L.A.’s mysterious billboard bombshell.
EP: Emmy Rossum via Composition 8
EP: Sam Esmail via EsmailCorp
EP: Chad Hamilton via Anonymous Content
EP: Lucy Tcherniak
EP: Allison Miller
T: Emmy Rossum
Consultant: Gary Baum
Studio: UCP

A.P. BIO
Logline: When disgraced Harvard philosophy professor Jack Griffin loses out on his dream job, he is forced to return to Toledo, Ohio, and work as a high school Advanced Placement biology teacher. As he comes crashing in to Whitlock High School, Jack makes it absolutely clear he will not be teaching any biology. Realizing he has a room full of honor roll students at his disposal, Jack decides instead to use the kids for his own benefit. Eager to prove that he is still king of the castle, Principal Durbin struggles to control the force of nature that is Jack Griffin.
W/EP: Mike O’Brien
T: Glenn Howerton, Patton Oswalt, Lyric Lewis, Mary Sohn, Jean Villepique and Paula Pell
EP: Seth Meyers, Mike Shoemaker, Andrew Singer, Lorne Michaels
Studios: Universal Television, Broadway Video
Production Company: Sethmaker Shoemeyers Productions

ARMAS DE MUJER
Logline: From the team behind Telemundo’s hit “La Reina del Sur” comes a new dramedy series. Four women suffer their worst nightmare: the police arrest their husbands for being linked to the same criminal organization. Accustomed to a life of abundance, they will be forced to join forces in the most unusual manner.

BRAVE NEW WORLD
Logline: Based on Aldous Huxley’s groundbreaking 1932 novel, BRAVE NEW WORLD imagines a utopian society that has achieved peace and stability through the prohibition of monogamy, privacy, money, family, and history itself.
W: David Wiener
EP/Showrunner: David Wiener
EP: Grant Morrison
EP: Darryl Frank via Amblin Television
EP: Justin Falvey via Amblin Television
EP/Director: Owen Harris
EP (first episode): Brian Taylor
Studio: UCP, Amblin Television
Cast: Alden Ehrenreich, Jessica Brown Findlay, Harry Lloyd, Kylie Bunbury, Hannah John-Kamen, Sen Mitsuji, Joseph Morgan, Nina Sosanya and Demi Moore.

BATTLESTAR GALACTICA
Logline: Battlestar Galactica returns to television with Sam Esmail producing.
EP: Sam Esmail
EP: Chad Hamilton
Studio: UCP

DR. DEATH
Logline: Based on Wonderly’s hit podcast of the same name, Dr. Death tells the terrifying true story of Dr. Christopher Duntsch (Jamie Dornan), a rising star in the Dallas medical community. Young, charismatic and ostensibly brilliant, Dr. Duntsch was building a flourishing neurosurgery practice when everything suddenly changed. Patients entered his operating room for complex but routine spinal surgeries and left permanently maimed or dead. As victims piled up, two fellow physicians, neurosurgeon Robert Henderson (Alec Baldwin) and vascular surgeon Randall Kirby (Christian Slater), set out to stop him. Dr. Death explores the twisted mind of a sociopath and the gross negligence of the system designed to protect the most defenseless among us.
W/EP: Patrick Macmanus
T: Jamie Dornan, Alec Baldwin, Christian Slater
EP: Todd Black, Jason Blumenthal, and Steve Tisch (Escape Artists)
EP: Hernan Lopez, Marshall Lewy (Wondery)
Studio: UCP

ONE OF US IS LYING (pilot)
Logline: Based on Karen M. McManus’s New York Times best-selling novel of the same name, One of Us Is Lying is the story of what happens when five strangers walk into detention and only four walk out alive. Everyone is a suspect, and everyone has
something to hide.
W: Erica Saleh
A: Karen M. McManus (based on her novel of the same name)
P: 5 More Minutes Productions (John Sacchi and Matt Groesch)
Studio: UCP

PSYCH 2: LASSIE COME HOME
Logline: Santa Barbara Police Chief
Carlton Lassiter is ambushed on the job and left for dead. In a vintage Psych-style Hitchcockian nod, he begins to see impossible happenings around his recovery clinic. Shawn and Gus return to Lassie’s side in Santa Barbara and are forced to navigate the personal, the professional, and possibly the supernatural. Separated from their new lives in San Francisco, our heroes find themselves unwelcome in their old stomping grounds as they secretly untangle a twisted case without the benefit of the police, their loved ones, or the quality sourdough bakeries of the Bay Area. What they uncover will change the course of their relationships forever.
W/D/EP: Steve Franks
W/EP: James Roday
W: Andy Berman
EP: Chris Henzie
EP: Dulé Hill
Studio: UCP in association with Thruline Entertainment
Cast: James Roday, Dulé Hill, Maggie Lawson, Kirsten Nelson, Corbin Bernsen and Tim Omundson

PUNKY BREWSTER (pilot)
Logline: In this multicamera/hybrid continuation of the iconic 80s sitcom about a bright young girl raised by a foster dad, Punky is now a single mother of three trying to get her life back on track when she meets a young girl who reminds her a lot of her younger self.
W/EP: Steve and Jim Amogida
EP/T: Soleil Moon Frye
EP: Tim Pastore and Jimmy Fox (All3Media America/Main Event Media)
EP: David Duclon
D/EP: Jonathan Judge
Studio: UCP/Universal Television

RUTHERFORD FALLS
Logline: A small town in upstate New York is turned upside down when local legend and town namesake, Nathan Rutherford (Ed Helms) fights the moving of a historic statue.
EP/W/Co-creator/T: Ed Helms
EP/W/Co-creator: Michael Schur
EP/W/Co-creator: Sierra Teller Ornelas
EP/NW: David Miner, Mike Falbo
Studio: Universal Television
Production companies: Fremulon, 3 Arts Entertainment, Pacific Electric Picture Company

SAVED BY THE BELL
Logline: When California governor Zack Morris gets into hot water for closing too many low-income high schools, he proposes they send the affected students to the highest performing schools in the state – including Bayside High. The influx of new students gives the over privileged Bayside kids a much needed and hilarious dose of reality.
EP/W: Tracey Wigfield
P/T: Mario Lopez
P/T: Elizabeth Berkley
EP: Peter Engel, Franco Bario
Studio: Universal Television

STRAIGHT TALK (pilot)
Logline:?STRAIGHT TALK examines what happens when two opposing ideologies are forced into an odd coupling. The main characters will be challenged by one another, making the moral lines at which they once stood harder to define.
W/Creator: Kara Brown
D/EP/NW: Rashida Jones
T/EP: Jada Pinkett Smith
EP: Joy Gorman, Bedonna Smith (Anonymous Content)
EP: Deniese Davis (Color Creative)
Studio: Universal Television & Anonymous Content

WHO WROTE THAT
Logline: A docuseries that gives a behind the scenes look at “Saturday Night Live’s” most important writers.
W/EP: Andy Breckman & Susan Morrison
D: Brett Hodge
EP: Lorne Michaels, Andrew Singer, Erin Doyle, Erik Howard (Broadway Video)
EP: Howard Klein (3 Arts)
EP: Derik Murray, Brian Gersh (Network Entertainment)
Associate Producer: Eddie Michaels (Broadway Video)

This has been a hard pill to swallow for legacy media companies, which derive billions of dollars from traditional pay TV. Yet, many of those media companies are coming to grips with reality and beginning to disrupt their own business models, headlined by Disney’s $6.99 Disney+ offering for this year.

That’s not the case for Comcast’s NBCUniversal (the parent company of CNBC and CNBC.com).

NBC doesn’t want you to cut the cord. Maybe this isn’t too surprising since its owner is the largest U.S. cable company. But it’s unusual because it directly contradicts the disruption narrative. Instead of submissively accepting that the pay-TV world is ending, NBC is taking a stand and fighting back.

The proof is in the details of NBC’s streaming service, coming next spring.

NBC’s ad-supported streaming service will be free to all customers who pay for traditional live television — whether through Comcast or any other provider, including virtual pay-TV bundles like Google’s YouTube TV or AT&T’s DirecTV Now, assuming partnership deals are struck, according to people familiar with the matter.

For those who have cut the cord, it will probably be about $10, said the people, who asked not to be named because the discussions on price are still ongoing.

CNBC has also learned that the free version of service for pay-TV subscribers will include live linear channels, same-season episodes and past-season episodes. Customers will be able to watch NBC programming anywhere, on any device, independent of their cable provider’s footprint. NBC will have nonexclusive access to all of the programming it sells to Hulu for the streaming service, as part of the deal with Disney the two companies announced on Tuesday.

But the $10 version for cord cutters won’t include live linear channels and won’t include same-season shows. You’ll get a bunch of reruns, most of which will also be available on Hulu if you already subscribe to that service. And you’ll get a few originals for the streaming service, the quality of which is to be determined.

So what are you getting for your $10 a month? Not much at first. And that’s the point.

NBC expects its revenue from cord cutters on its streaming service to be “completely immaterial,” according to a person familiar with the matter. The company is actively trying to make its cord-cutting streaming service inferior to its pay-TV version. The service is primarily meant as a nice additional benefit for customers who already pay for cable or satellite TV.

NBC’s decision isn’t totally motivated by supporting Comcast’s cable TV business. Now that Disney has full operational control of Hulu, Disney can bundle Hulu (or Hulu with Live TV) with Disney+ to make a compelling streaming offering that should further accelerate cord cutting. NBC is OK with this. Customers who cancel Comcast’s TV service for, say, YouTube TV will still get NBC’s streaming service for free.

NBC will certainly monitor the take rate of its streaming service among non pay-TV subscribers if cord cutting dramatically accelerates. If necessary, it can move content on and off its service thanks to Tuesday’s deal with Hulu, as well as the impending expiration of streaming-rights deals for popular shows it owns, such as “The Office.” And three years from now, when its content deal with Hulu ends, there’s an easy path for NBC to make its streaming service more compelling by making all its content exclusive to it.

But at launch next year, the NBC streaming service won’t be a compelling addition for cord cutters. And that’s the point.

Comcast’s NBCUniversal plans to debut a free, ad-supported streaming service to anyone that subscribes to a traditional pay-TV service, including competitors such as Charter, AT&T, Cox and Dish, in the first quarter of 2020, the company announced Monday.

For those that don’t subscribe to a pay-TV service, the streaming product, which will include 1,500 hours of NBC TV shows, such as SNL and Parks and Recreation, and hundreds of hours of Universal movies, will cost somewhere around $12 a month, a person familiar with the company’s plans told CNBC. The service will be run by Bonnie Hammer, the company announced Monday.

NBC’s plans are contingent on striking deals with the largest pay-TV providers, which it hasn’t yet done, the person said. Still, the product will be free for customers of those providers, so NBC doesn’t plan on any challenges when it comes to inking those agreements.

Because the service will be free for the millions of people that already subscribe to pay-TV, NBC is banking on quickly growing to 30 million or 40 million users with its service, as opposed to slowly growing a paid service and starting at zero subscribers, the person said.

NBC will air between three and five minutes of ads per hour of programming, NBCUniversal CEO Steve Burke told CNBC. NBC expects to make $5 per month from every user on the service from advertising, he said. NBC’s research showed subscribers prefer free services with low ad load, Burke said.

“One of the interesting things about this that makes it different and innovative is that we’ll have a big emphasis on free-to-consumer,” Burke said. “We want to create a platform that has significant scale and can scale quickly. The best way to do that, is make it free to consumers and leverage the fact that NBCUniversal’s sister company is a cable company and now owns Sky.”

The company sees an opening because there is no long-form, ad-supported streaming service, the person said. For example, Hulu costs $7.99, but has regular ad breaks. Netflix has long-form content, but costs a monthly fee. And YouTube is primarily short-form, user-generated content and supported by ads. NBCUniversal does not plan on aggressively pulling back shows and movies it has licensed to other streaming services, the person said.

Burke told CNBC the service will include live TV like news and sports, in addition to on-demand programming. Since it will launch in early 2020, it’s likely there will be content around the 2020 Summer Olympics to draw more people to the platform. Burke also said the service will bring in content from other companies like Sony, Discovery and Warner Bros.

NBCUniversal will be throwing its hat into an expensive and competitive ring. Streaming incumbents , HBO and Hulu are upping content spend and doubling down on original programming to stave off market share threats from new entrants like Apple, AT&T and Disney, which are set to launch its streaming service later this year.

Also Monday, NBCUniversal announced a reorganization of senior leadership. Mark Lazarus, currently chairman of NBC broadcasting and sports, will take on a larger role and oversee the company’s cable and news divisions as well. Jeff Shell, currently chairman of Universal Filmed Entertainment Group, has been named chairman of NBCUniversal film and entertainment. Donna Langley will take over as the sole chairman of Universal Filmed Entertainment Group.