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  Grand Rapids, Michigan has gotten more people to pay attention to art. MORE ART UPSTAIRS follows four accomplished artists as they compete at ArtPrize, a populist experiment that’s challenging the art world’s hierarchy by giving the public the power to decide which art will win almost half the $500,000 in prize money.

With unmatched access to artists, organizers, jurors and visitors, this excellent film captures the entire wild ride of the ArtPrize competition. It’s a thoughtful yet exuberant experience about this curious confluence of paintings, populism and the notion that art can express something important about what it means to be human.

For those of you attending Hot Docs, screening info is below.

 

         
  “It’s essentially the democratization of art, no elites allowed.”

“The event has all the makings of a cruel, Christopher Guest-like mockumentary, in which common-folk creatives are held up against the potentially harsh spotlight of their own outsider-art creations… Yet Jody Hassett Sanchez’s doc takes a different, more appreciated tack.”
  “Supremely entertaining throughout and building genuine tension as the competition nears its conclusion, Sanchez has made a crowd pleasing film with More Art Upstairs, but one that also slyly asks the viewer to think critically about what they’re seeing.”

More Art Upstairs is a fascinating microcosm of the modern art world played out over the course of a single event, told through the eyes of sometimes flustered organizers and passionate artists all vying for notoriety and validation.”
 
         
  the_globe_and_mail   toronto_film_scene  
         
ArtPrize Facebook post promoting film
has over 107K total page followers

http://www.thefilmcollaborative.org/eblasts/moreartupstairs-still http://www.thefilmcollaborative.org/eblasts/moreartupstairs-still
         
http://www.thefilmcollaborative.org/eblasts/moreartupstairs-still

2017 | USA | 76 min.

Writer & Director Jody Hassett Sanchez
Producer Jody Hassett Sanchez
Executive Producer John Kingston
Editor Joshua Woltermann
Cinematographers Nelson Walker III, Josh Tyron
Sound Matthew Lohr
Music Bob Dixon




ABOUT THE FILM:
For three weeks in September, beer-fueled debates in the bars of one Michigan town aren’t about sports, politics, or business—they’re about art. Each year, hundreds of thousands of people flock to Grand Rapids to engage directly with blue-chip artists at ArtPrize, and to cast their votes alongside world-class art critics to decide which artists will share the $500,000 in prize money.

MORE ART UPSTAIRS follows four accomplished artists as they compete at ArtPrize, a populist experiment that challenges the art world’s hierarchy. What attracts our artists is not just the opportunity to win the public vote, but also to gain exposure to some of the country’s top art critics. More than 1500 artistic creations are showcased all over the city in local restaurants, office buildings, and abandoned structures, engaging and reviving the city’s unique cultural history. The artists are compelled to be outgoing, to explain their style and approach, and to interact throughout the day with the public who is often experiencing contemporary art for the first time.

FESTIVALS
2017: HotDocs (World Premiere)

FESTIVAL TERRITORIES
The World

TRAILER
Watch Trailer

PRESS KIT
View Press Kit

MORE INFO:
moreartupstairs.com

FOR SALES INQUIRIES OR SCREENER LINKS:
Orly Ravid
Founder, The Film Collaborative
323.610.8128 (mobile)


http://www.thefilmcollaborative.org/eblasts/moreartupstairs-still http://www.thefilmcollaborative.org/eblasts/moreartupstairs-still
http://www.thefilmcollaborative.org/eblasts/moreartupstairs-still http://www.thefilmcollaborative.org/eblasts/moreartupstairs-still
         
  HotDocs Screenings  
Date Time Venue
World Premiere Wed, May 3 6:30 PM Isabel Bader Theatre
Thu, May 4 7:00 PM TIFF Bell Lightbox
Fri, May 5 9:15 PM Fox Theatre
Sun, May 7 6:30 PM Isabel Bader Theatre