Sheri Candler April 3rd, 2014
Tags: BFI Lesbian and Gay Film Festival, Bloor Cinema, Bryan Glick, Cinema Village, client, documentary, Downtown Independent, Film Festivals, I am Divine, Jeffrey Schwarz, Jeffrey Winter, membership, Roxy Theater, screening fees, Sheri Candler, SXSW, testimonial, TFC, The Film Collaborative, Wolfe Releasing
Every filmmaker wants a theatrical exhibition for their film because of the prestige and the classic appeal. Key, in our opinion, is to know what’s possible and what you’re paying for. There are lots of services that charge big fees to book your film. Be knowledgeable about when you can book yourself (Landmark, Film Forum, Quad, Laemmle Theatres, Cinema Village, lots of others), or spend less on theatrical.
Publicity is the most important part of theatrical and that’s what you should spend money and time on. A New York Times review is usually a key goal, and it won’t come from having just a NYC release (that’s new NYT policy). A Theatrical release is important to directors for the obvious reasons and it is a very useful marketing component, but the operative word is “useful”. It’s useful only if it does not cost you more than you’ll make back from it and ancillaries that are enhanced by it.
According to one of our VOD partners, Comcast and InDemand have said, off-the-record, that they will start insisting on a 10-city day & date release for films to have access to their service. This policy would be implemented to help sift through the glut of the content in supply. We caution, before filmmakers rush into that spend, to think whether their film is likely to make it onto key Cable VOD platforms. Will the spend on theatrical likely be recouped on VOD? Also, cable VOD wants day and date releases, but theatres don’t so be cautious when planning your distribution route.
Are you a filmmaker who has worked with a distributor or service company for theatrical exhibition? Tell us about them in our Distributor Report Card.
Orly Ravid July 21st, 2010
Tags: Cinema Village, Comcast, Distributor Report Card, Film Forum, InDemand, Laemmle's, Landmark, New York Times, Quad Cinema, The Film Collaborative, theatrical distribution, theatrical exhibition, VOD