This week’s member profile looks at the documentary The New Black, an examination of how the African-American community is grappling with gay rights issues and homophobia in the black community’s institutional pillar—the black church.

Producer Yvonne Welbon and director Yoruba Richen shared how The Film Collaborative helped them figure out the right distribution strategy for their film.

New Black

At what stage in the production process was TFC consulted?

“We reached out to TFC after completing the film, about a month before we premiered at the LA Film Festival in June 2013.”

What advice was sought from TFC and what ultimately happened with the release of the film? What results were achieved with TFC’s help?

“We sought a lot of advice from TFC. They were instrumental in helping us figure out our film festival strategy both domestically and internationally. To date, we have screened in over 50 film festivals around the world.

TFC was also helpful in figuring out distribution options. Orly Ravid provided consultation services in terms of figuring out the foreign market for our film. She helped us to be realistic in terms of what to expect because of the subject of our film. She was right. And each distributor who loved our film, but couldn’t distribute it, basically told us the story she prepared us to hear.

We finally received an offer and signed with Java Films. We had a limited theatrical release and the film will be broadcast on PBS’s Independent Lens. California Newsreel is our educational distributor and we release the film on VOD next year through Sundance Artists Services.”

Where can the film be seen now?

“The film is screening all over the country. Please check the website for more information. www.newblackfilm.com. Our broadcast debut on Independent Lens will be on June 15, 2014 at 10:30pm, following Masterpiece Theater. Also, educational institutions can buy the film from California Newsreel.”

Here is a peek at the trailer

April 16th, 2014

Posted In: case studies, Distribution, Film Festivals

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